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How Eric J. Luevano Overcame Early Setbacks to Build an ATM Empire and Become a Leader in Financial Independence
Eric J. Luevano’s story is one of resilience, determination, and an unrelenting drive to succeed. Known today as the "ATM King," Eric built his empire from scratch, transforming his life from humble beginnings in Pasadena, California, to becoming a multi-millionaire and a prominent figure in the ATM industry. His journey is not just about achieving financial success but also about turning challenges into opportunities and empowering others to follow in his footsteps.
Eric J. Luevano was born on July 2, 1992, in Los Angeles, California, and grew up in a modest Hispanic household in Pasadena. His parents instilled in him the importance of hard work and education, following a traditional path that emphasized "going to school, getting good grades, and securing a stable job." However, from a young age, Eric exhibited a different kind of ambition. He was deeply curious about business and was always looking for opportunities to earn and learn.
Growing up in a family where financial struggles were common, Eric quickly realized the value of money and the importance of creating his path to success. His early exposure to the challenges of financial instability would later become a driving force in his pursuit of financial independence.
Eric’s first step into the world of business came during his sophomore year in college. Working as a waiter at a local restaurant, he was introduced to network marketing by a customer. The idea of generating "passive income" and having control over his earnings was appealing, and he decided to dive in. With no prior experience in sales, marketing, or entrepreneurship, Eric quickly rose through the ranks, becoming one of the youngest top earners in his company.
Within nine months, he was generating between $10,000 to $15,000 a month. "It was thrilling," Eric recalls. "I discovered that I had a passion for sales, leadership, and entrepreneurship." However, his success in network marketing was short-lived. The company he worked for unexpectedly shut down, leaving Eric with no income and no backup plan.
With the sudden collapse of his network marketing venture, Eric found himself at a crossroads. He needed a new opportunity—one that was both sustainable and scalable. Months later, a casual visit to a barbershop changed everything. He noticed the shop owner refilling an ATM, and a spark ignited in him. Curious, Eric began asking questions, realizing the potential of the ATM business as a source of passive income.
Eric’s curiosity turned into a passion as he immersed himself in research, learning everything he could about the ATM industry—from the legalities and logistics to the financial strategies needed to succeed. He began by cold-calling over 100 local businesses to secure his first ATM placement. His first deal was far from perfect—a salon in an upscale neighborhood that barely broke even. However, this initial failure only strengthened his resolve.
Eric’s early challenges in the ATM business were a critical learning phase. "I was disappointed with the results at first, but I knew I had to keep pushing," he reflects. Determined to make his business work, Eric reached out to his network and used social media to announce his new venture. This move paid off when a friend connected him to several local business owners interested in having ATMs at their locations.
By strategically relocating his machines to high-traffic areas, Eric saw immediate improvements. One of his new placements generated $4,000 in its first month—a stark contrast to his initial setback. Encouraged by this success, he continued to expand, moving from one ATM to over 1,000 across different cities. His persistence and adaptability were key factors in his rapid growth.
In 2015, Eric founded Prestige ATMs, a company that would soon become a leader in the ATM industry. He targeted a younger demographic, leveraging social media platforms like Instagram to raise awareness and attract new customers. Eric’s strategy involved breaking down complex business concepts into simple, actionable steps, which he shared through online content, videos, and his ATM Xcelerator Course.
Eric quickly became known as a pioneer in the industry, not only because of his success but also because of his unique approach to sharing knowledge. He was the first to use social media as a platform to advocate for the ATM business, which earned him the nickname "ATM King" and helped him build a following of over 50,000 on Instagram.