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From Setbacks to Success: How Eric J. Luevano Built a Thriving Empire in Passive Income
Eric J. Luevano’s path to financial freedom began with a significant setback. Growing up in Pasadena, California, in a traditional Hispanic family, Eric followed the conventional route of working hard in school and finding a stable job. However, it wasn’t long before he realized that his true calling was entrepreneurship. He initially found success in network marketing, quickly rising to the top of his company and generating a comfortable five-figure monthly income. But when the company unexpectedly shut down, Eric was left with no backup plan and no income source overnight.
Desperate to find a sustainable business, Eric stumbled upon the ATM industry. While at a barbershop, he noticed the owner refilling an ATM and immediately saw its potential. What appealed to Eric the most was the idea of passive income—something that could generate revenue without constant oversight. After doing extensive research, he dove into the business, cold-calling over 100 local businesses to find placement for his machines.
His first ATM placement in an upscale salon was a complete flop, generating almost no income. Instead of giving up, Eric networked and landed placements in high-traffic locations like gas stations and convenience stores. These changes turned the tide, with one ATM generating over $4,000 in a single month. His persistence paid off, and within a short time, he scaled his ATM business to over 1,000 machines, cementing his status as the “ATM King”.
What inspired Eric to enter the ATM business?
How many ATMs does Eric operate today?